Some entertainment for the weekend: Hel Looks is a gallery of Helsinki street fashion, showing off the uniqueness of Finnish style.
The project is by Liisa Jokinen and Sampo Karjalainen and shows photos of ordinary people encountered on the streets of Helsinki. In a short interview the subjects share their inspiration and favourite sources of clothes, which range from famous designers to mum’s wardrobe!
More posts about the Baltic / Scandinavian region:
Norwegian design inspiration with Hei Astrid
Life in Sweden with Fine Little Day
Estonian cooking at Nami Nami
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Lucy