Post Tagged with "celebration"

Brazil: Where is the art of Soccer?

An odd start to the day. It was not sunny, as it always is in Brasilia at this time of the year. Cloudy morning. For many government workers, no work. For me, it started early. We were all anxious for a game, which we had no clue what to expect. Portugal didn’t start at its best, but had just scored 7 goals over North Korea. We knew it wouldn’t be an easy game.

This was the first game of Brazil in the morning. As my apartment was half way for my friends and family, it was just natural to invite them all to my place. Before going to work, I had already decorated the tables, prepared some yellow and green dessert, and gone to a local food store for some mouth-watering pies.

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A Magical Midsummer Night

What are you doing tomorrow? The night of 23rd to 24th of June, many countries will be celebrating Midsummer Night, from Sweden to Brazil, from Chile to Portugal. Here in Spain it’s called the night of San Juan.

This has been a magical night for centuries. In different parts of Spain, you can hear many legends of encantadas, long-haired and non-human girls who suddenly appear on Midsummer combing their hair. More recently, this night has inspired the Spanish film “El Sueño de una Noche de San Juan”

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World Cup – Brazil Kept Brazilians Breathless

The streets were completely bare during the game. Family and friends got together in their homes or at bars for our debut game. There was this natural cheerfulness around, the optimism of a great match. In my house, the yellow and green preparation took some time. The kids were in this state of pure excitement as they ornamented the house in the colors of our flags and we prepared the food. Cold beer and soda in the fridge, popcorn popping in the pan, and we were ready. Oh, and how could I forget the bets? Yes. During the world cup there are all kinds of “bolão”, bets in which the people in a group guess the score of the game and pay a pre-established amount of money for each bet they make. Whoever guesses the correct score by the end of the game, gets all the money.

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World Cup Ads in Brazil

The World Cup gives a boost to businesses around the globe in many different forms by generating employment and lots of sales of all kinds of accessories world-cup related. Not to mention the number of journalists, photographers, cameramen, all kinds of professionals involved in the millionaire-deal broadcasting industry of this worldwide event that mobilizes millions of fans everywhere.

One of the businesses that heavily invests in financial return in a very timely manner is the advertisement world. In Brazil, the theme of the moment is heavily used in every single commercial, brochure, banner, billboard throughout the country. Big sports names like Nike, Adidas, Coke, Pepsi, explore master soccer moves and swing of the best players in the world.

This Pepsi ad is an example of mixing culture aspects of this world cup in Africa with fans and their love for soccer. And, of course, the underlying message of the drink they sell. Anyhow, a great commercial worth watching. Kaká, one of our best players known all over the world, is one of the commercial’s stars:

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